Google Analytics events are fairly unstructured. Even the use of the parameter names;

category, action and label, are not particularly useful when trying to organize many different types

of events in a uniform manner.

The Intelligence system implements a set of guidelines to help keep some constancy across

events, and to make sure events can be associated with relevant Drupal entities.

  • category: top level grouping of events
  • action: second level option under category as a human readable title
  • label: system identifier (machine name) for second level option

For example, to track social content sharing the parameters would be:

  • category: Social share
  • action: Twitter, Facebook, LinkedIn …
  • label: identifier for the page and widget that did the sharing


In Open Enterprise Intel™, to view all the events (as the site Administrator) go to Admin >

Configuration > Intelligence > Events.