Google Analytics events are fairly unstructured. Even the use of the parameter names;
category, action and label, are not particularly useful when trying to organize many different typesof events in a uniform manner.
The Intelligence system implements a set of guidelines to help keep some constancy across
events, and to make sure events can be associated with relevant Drupal entities.
-
category: top level grouping of events
-
action: second level option under category as a human readable title
- label: system identifier (machine name) for second level option
For example, to track social content sharing the parameters would be:
-
category: Social share
-
action: Twitter, Facebook, LinkedIn …
-
label: identifier for the page and widget that did the sharing
In Open Enterprise Intel™, to view all the events (as the site Administrator) go to Admin >
Configuration > Intelligence > Events.