• Google Analytics Account: https://www.google.com/analytics/
• Google Search Console: https://www.google.com/webmasters/tools/home
• Bing Webmaster Tools: http://www.bing.com/toolbox/webmaster/
• Google XML Sitemaps: https://wordpress.org/plugins/google-sitemap-generator/
• Website Speed Performance: https://developers.google.com/speed/pagespeed/
• High-Quality Inbound Link Profile: https://moz.com/researchtools/ose/
• Keyword Research tools:
  • https://www.semrush.com/new/?utm_expid=109320546-82.tsW_-DoOTr2Sw3PFfvA1CA.1
  • http://keywordtool.io/
  • https://kwfinder.com/