For the entire website, visitors, individual page visits, etc. The scorecard helps us answer questions like:
- What kind of traffic are getting?
- What types of events are being driven?
- What type of traffic sources do we have?
The scorecard for a post provides a 360-degree view of how that page is performing. We can see a timeline that shows entrances and page views along with the value generated by the page. The next section gives us trends and values of key metrics. The next section tell us what goals and valued events this page has driven. The final section provides a breakdown of all the different sources that drove traffic to this page.
The scorecard and the detailed reports are available for every page on your site. There are scorecards for numerous other artifacts. There is a scorecard for the entire site. This shows how the entire site is performing. There are also numerous details reports, such as Top Content or Top attraction content.