Landing pages are the 3rd out of 4 pieces of the conversion workflow. The other parts include Call-To-Actions (CTAs), webforms, and thank-you pages.
To create a landing page, go to the admin bar and select Content > Add Content > Landing page.
You can then select the Webform that you would like to display on the landing page using the
Once you have selected the submit form, you can also adjust form display customization or form re-direct (to a thank-you page).
It is vital to redirect your landing page to a thank-you page after the webform submission in order to confirm what the user has submitted and give them the offer/information on when they will receive the offer.