These are "rules" for when a redirect request hits a particular page

They are ordered this way so when a request comes through, it will start with the most specific being at the top -- and the most general at the bottom. You are able to rearrange them by dragging the drag handles (little plus symbols)

It is setup this way to run all requests so they hit the specific redirects first. Everything else that is not specifically spelled out will be captured by the overarching redirect datacert.com* to <front> (which is the front page of wkelmsolutions.com)

Make sure to hit SAVE to save the reordered list