In the Admin menu, choose the Profile that you’ll be setting up the funnel for Shopping Cart.
- Click on Goal.
- Set up a new goal, click +New Goal
- Create a Custom template and click continue.
- Next, you’ll set up your Goal Description and the Type of goal you’d like to track. Name your goal Completed Order and choose Destination for cart abandonment and select Continue
- Now enter the URL of the last page in your sales funnel – where you want your customers to end up - inside the Destination Equals to field. Think Confirmation page.
- Example: www.example.com/checkout/thankyoupage
IMPORTANT: You will need to select Destination Begins With for your URL if your website dynamically injects a number at the end of your confirmation page.
- Next, set the Funnel Option to On. Do a test checkout as your customer would, noting each step in the process. Add in the additional steps as the funnel leading up to your confirmation page. Leave the Required option Off your first URL*.
- Cart page (example: yoursite.com/checkout/cart/)
- Checkout page (example: yoursite.com/checkout/onepage/)
IMPORTANT: Note that setting your first URL to be required means that customers will only be able to enter the sales funnel listed in step one.
- Save new goal – the Data will begin aggregating over the next 24 hours.
- You can view your funnel report by clicking Conversions in the left-hand sidebar of Google Analytics, then Goals > Funnel Visualization